Advertising Specifications

Settings for PDF Ads

Real Estate Weekly: Color images using "Bicubic Downsampling" to 170 pixels per inch for images above 255 pixels per inch. Image quality: MediumCompression: Automatic (JPEG)

Fine Properties: Color images using "Bicubic Downsampling" to 300 pixels per inch for images above 255 pixels per inch. Image quality: MediumCompression: Automatic (JPEG)

The use of gradients is discouraged as it may cause problems in your PDF file that may not become evident until the ad has gone to the printer.

Monochrome images downsampled to 600 ppi for images above 900 ppi Compression: CCITT Group 4.

Subset fonts when percent of characters used is less than 100%.

Accepted Ad Formats

We will accept Adobe InDesign, QuarkXpress, PDF, and EPS files as ads. When submitting ads from InDesign or Quark, please make sure all linked images and text are included in the package.

We do not accept Microsoft Publisher documents. Producing ads and PDFs from Microsoft products such as Word and Publisher will NOT yield good results.

Specifications for CAAR.com Banner Ads

Dimensions: 468 pixels wide by 60 pixels high

Accepted formats: JPG, GIF, SWF

Maximum length for animated ads (SWF or GIF): Seven seconds

Note for SWF (Flash animation files): Target URL must be embedded

If you have technical questions about ad specifications or formats, please send an e-mail message to REW Advertising.

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