9 – 10 a.m. | Promenade Ballroom
Opening Session - Stop Talking & Start Closing: Dynamic Dialogues to Save Time & Make Money
Jackie Leavenworth
One of the things we, real estate professionals, love about our business is that we get to talk to people all day long. The problem is that many times, we talk ourselves right out of business. We talk too much and listen too little. This session is filled with dynamic dialogues and lessons from real-life, real estate scenarios that will have you laughing and learning your way to greater success. Coach Jackie will teach you how to talk less and say more and how to talk less and gain more respect.
10:30 a.m. – 12:30 p.m. | Promenade Ballroom | Resources Track
It’s a Price War to the Door
Jackie Leavenworth
Coach Jackie offers new and unique words, dialogues, scripts and methods to separate even the most seasoned agents from the crowd. Gain an edge for your listings and for your marketing with this one-of-a-kind presentation on new pricing techniques. Learn the difference between "pricing" and "positioning" and the true difference between "comparables" and "competition." This session will show you how to move unrealistic sellers from the state of denial to the state of reality! This session offers 2 hrs. Related CE credits.
10:30 a.m. – 12:30 p.m. | Gallery A/B | Resources Track
Sticks & Bricks
Derek Radtke, RE/MAX Action Real Estate
Need to understand a plat map? Want to know more about foundations, mechanical systems, and building material? Join us for an interactive, hands-on session to enhance your knowledge of home features to better support your clients. This session does not offer CE or SPLE credit.
10:30 a.m. - 11:30 a.m. | Gallery C | Technology Track
That Pivotal Moment
Marjorie Adam, Nest Realty Group
We are in a people-to-people business. Learn how to leverage effective marketing strategies and technology tools to be more efficient in a people-driven business. Topics to be addressed include customer relationship management (CRM), managing leads and referrals, useful apps, and more. This session does not offer CE or SPLE credit.
10:30 – 11:30 a.m. | Albemarle Room | Partnerships Track
REALTOR® Safety
Carol Costanzo, Montague Miller & Co. Westfield
Developed in partnership with NAR’s REALTOR® Safety program, this one-hour session is an essential primer on how real estate professionals can limit risk to preserve safety—their safety, their clients’ safety—and for positive business outcomes. Students will learn how to assess risk in their current practice and create a personal safety toolkit. This session offers 1 hr. Related CE credit.
11:45 a.m. - 12:45 p.m. | Gallery C | Technology Track
An App Away from Saving the Day
Lisa Smith, Gayle Harvey Real Estate, Inc.
In today’s world of real estate, having the right tools can help save the day. We all know that technology is only effective if you know how to use it. This session will present apps that are beneficial to realtors, as well as how to utilize them for better productivity. There will also be an open forum for participants to discuss apps that have worked efficiently for their business as well. This session does not offer CE or SPLE credit.
11:45 a.m. – 12:45 p.m. | Albemarle Room | Partnerships Track
Marketing Strategies to Increase Your Bottom Line
Matt Sweetanos, UVA Community Credit Union Member Options
Social media, Zillow, and other web based digital marketing platforms are at the forefront of many real estate agents' marketing plans, but the analog partner to that strategy should not be forgotten. Businesses are built on relationships and referrals. This session will highlight low tech skills and strategies that can help a new agent gain traction quickly, and help a seasoned agent expand his or her area of influence. This session does not offer CE or SPLE credit.
1:30 – 2:30 p.m. | Albemarle Room | Partnerships Track
The Team Strategy – Is It Right for You?
Larry Anderson, Fairfax Realty
Are you considering a team approach to managing your real estate career? The session will provide an overview of the tools, strategies, and knowledge that are required of today’s real estate professionals who are either considering or currently operating in a team environment. It is for team leaders, team members, those looking to start a team, and those who simply want to sharpen their management skills. This session does not offer CE or SPLE credit.
1:30 – 3:45 p.m. | Gallery A/B | Resources Track
VHDA Loan Programs (Part 1 and Part 2)
Linda Wine, Virginia Housing Development Authority
VHDA is a self-supporting, not-for-profit organization created by the Commonwealth of Virginia in 1972, to help Virginians attain quality, affordable housing. VHDA has recently modified many program guidelines and introduced several new creative loan programs which make housing more affordable for even more potential homebuyers. Join us to learn more about their loan programs. You must attend both sessions (part 1 & 2) to receive 2 hrs. Related CE credits.
1:30 p.m. - 3:45 p.m. | Gallery C | Technology Track
On-line Transaction Management (Part 1 and Part 2)
Gary Duda, RE/MAX Action Real Estate
Are you making the most of your free member tool, Transaction Desk? Learn more about the latest version of the platform to incorporate on-line management of your forms, contracts, documents, and contacts from any electronic device. You must attend both sessions (part 1 & 2) to receive 2 hrs. Related CE or Current Industry Issues SPLE credits.
2:45 – 3:45 p.m. | Albemarle Room | Partnerships Track
Energy Efficiency in Existing Homes
Cynthia Adams, Pearl Certification
Both the National Association of REALTORS® and the National Association of Home Builders recent customer surveys rank energy efficiency among the Top 5 "Must Haves" for homes. This session will provide a basic background on how and why energy efficiency is important to the health, comfort, and affordability of our housing stock, explains the kinds and benefits of third party certifications and building labeling, and details financial resources homeowners can look to for underwriting costs of energy improvements. This session will recommend what opportunities REALTORS® have for incorporating energy efficiency improvements/certification into their client relations from the buyer and seller perspective. This session offers 1 hr. Related CE credit.